Universal Lighting Technologies Revamps Web Site: Commercial lighting manufacturer Universal Lighting Technologies, headquartered in Nashville, has unveiled a new look to its corporate Web site www.unvlt.com.
In addition to a new layout and color scheme are a number of upgrades to the user experience that are designed to streamline how quickly visitors can find information plus how that information is displayed. Clutter has been eliminated from the home page, along with the black background. In their place is a clean, crisp rotator banner and multiple points of entry that lead directly to the most common user destinations.
Other changes include an entirely new navigation system with menus at top and bottom, a more intuitive network of inter-site links, a more robust search tool, and a brand new product literature finder. Furthermore, the BallastSpecs interactive tool and cross-reference guide have been streamlined for faster access to product information and will now be called Spec Finder. The company also took the opportunity to greatly expand the LED section of its Web site, providing technical and educational guides as well as a comprehensive overview of the EVERLINE® LED family of products.
“As a company on the cutting edge of commercial lighting technology, it’s important that we also keep up with the latest innovations in digital design and functionality when it comes to our Web site,” said Susan Phillips, Marketing Director. “Our goal is to provide instant access to specs, product literature, case studies, reference guides, and anything else our customers may be looking for in the most straightforward and easy-to-find manner possible.”