Lakewood, Colo.-based HomeSphere Inc. has announced that Sea Gull Lighting will join BRI, its digital lead-generation and customer loyalty platform, opening up new revenue opportunities for the brand. HomeSphere will introduce builders to thousands of Sea Gull Lighting products across 39 decorative collections and 850+ lighting fixtures and ceiling fans that are offered in ENERGY STAR®-qualified versions. More than 90 percent of Sea Gull Lighting’s incandescent lamping is LED-convertible, offering opportunities to builders looking for more sustainable options.
According to Sea Gull Lighting VP/Builder Sales Stacey Rosenstein, “As a trusted brand for lighting fixtures and ceiling fans among homebuilders, architects, electricians, and consumers for decades, we’re excited about our partnership with HomeSphere. Together we’ll better reach local and regional builders to demonstrate our product benefits to a wider audience.”
Sea Gull Lighting joins more than 80 preferred building product manufacturer brands in 23 product categories using HomeSphere BRI and its digital marketing services to connect with local and regional builders. “Sea Gull Lighting offers a tremendous variety of quality products that are in-demand and energy-saving,” says HomeSphere VP/Sales Chris Toth. “The company aims to be the chosen brand for its users, and our network of builders will see firsthand its commitment to reliable, innovative products and best-in-class customer service.”