Progress Lighting Partners With HomeSphere Network : Lakewood, Colo.-based HomeSphere Inc. has announced Progress Lighting will join its growing digital lead-generation and customer loyalty platform, opening up new revenue opportunities for the brand.
Progress Lighting joins more than 70 preferred manufacturers using HomeSphere BRI and its digital marketing services to connect with a growing network of mid-tier builders. HomeSphere’s network is staged to construct nearly 20 percent of the total new single-family homes forecast in 2013.
“Builders in today’s market want custom lighting packages to meet project needs,” says Progress Lighting’s Manager/Builder Sales & Marketing Lance Smith. “HomeSphere’s industry-first digital solutions are an ideal means for introducing mid-sized builders to our company and its wide range of custom, energy-efficient offerings.”
By connecting the homebuilding universe – including top product manufacturers, mid-tier builders, and service providers – more directly through technology, HomeSphere BRI creates measurable business opportunities for all of its partners. HomeSphere’s network of nearly 9,600 privately owned builders can now use HomeSphere BRI to gain knowledge of Progress Lighting’s full line of residential and light commercial products and manage their cash-producing rebates, helping them to improve their bottom line and grow efficiencies through an automated, consolidated solution.
“Progress Lighting is a storied, well-respected brand,” explains HomeSphere’s VP/Sales Chris Toth. “We are pleased to offer its top-ranked, industry-awarded products to our builders and align with the company’s strong performance well into the future.”