Rhett Sypher Debuts Merchandising Agency at High Point Market

Founded by 30-year industry veteran Rhett Sypher, Vision 21 Now Enterprises is a multifaceted merchandising agency targeted to all categories of home furnishings manufacturers and key national accounts. The firm was created to serve as a cost-effective and time-saving solution that helps retailers effectively find unique vendors that can offer specific styles that dovetail with their product offerings and store image.

“Today’s market does not afford the key account buyer to review an entire line – and especially a line that is not currently a vendor,” Sypher explains. By selecting items from a prospective new vendor procured by Vision 21, retailers can focus on the overall big picture rather than spend time and effort searching for new sources on their own. Vision 21 Now is an industry matchmaker, pairing the ideal merchandise on an individual basis to the vendor. “It’s a win-win,” Sypher adds.

Sypher’s goal is to take away the guesswork. “Very often the vendor does not understand the service aspect when dealing with a key account,” Sypher comments. “The key account buyer has to attract consumers in order to sell a total package. Coordination, uniqueness, and impact are crucial factors when selecting new items. The pricing, styling, fashion, and service are all combined to increase inventory turns and ultimately determine profitability. Dead items for a retailer are unacceptable,” he affirms.  “There are not enough margins that can compensate for mark-downs. In today’s market, inventory control is as important as style.”

In addition to merchandise selection, Vision 21 Now assists the retailer with negotiations and service that will result in exactly what the retailer needs to achieve their goal.

Sypher will be unveiling his new company during the High Point Market October 22-27. To learn more about Vision 21 Now Enterprises or set up a meeting with Sypher at market, call (770) 630-4651 or email rhett@vision21now.com.





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