Monte Carlo Fans, formerly managed by Sea Gull Lighting, will now be managed and available through the Murray Feiss company, which is also under the Generation Brands umbrella. The migration of the Monte Carlo brand to Murray Feiss is part of Generation Brands’ vision to build efficiencies across its branded portfolio.
Through this strategic alignment, Monte Carlo will be able to better service its showroom customers as well as create complementary lighting and fan product designs across the two brands. Effective January 2012, customers will be able to order both Monte Carlo and Murray Feiss brands on one invoice, receive one shipment, and pay one bill.
“We are making this strategic move to enable our businesses to more closely focus on their core strengths and customers – Sea Gull with the builders’ market and Murray Feiss/Monte Carlo with the showroom channel,” says Joe Higgins, CEO of Generation Brands. “We are confident this move will make our companies easier to do business with and will continue to strengthen our broad product offering for the showroom channel.”
“We’re excited to have the Monte Carlo brand available as part of the Murray Feiss offering, and we see tremendous opportunity to grow the Monte Carlo business and build upon its current success,” adds Maria Scutaro, VP/Sales & Marketing for Murray Feiss. “This company has a strong product foundation and is a trusted brand with a commitment to quality, innovation, and service.”