Moonachie, N.J.-based Bulbrite has launched an in-store merchandising and display contest, encouraging showrooms to build the most creative and eye-catching display for the company’s new Nostalgic Fixture Collection. Now through August 30, participating sales reps and showroom owners will form teams to present a custom nostalgic fixture display that focuses on pairing fixtures and bulbs for maximum sales opportunities with consumers.
Emphasizing the importance of creative merchandising in showrooms, Bulbrite developed this in-store merchandising contest to motivate showroom owners to build unique displays for the new Nostalgic Fixture Collection. The collection features three Nostalgic pendants and three Nostalgic sconces with authentic vintage design elements in three styles: bare, mirrored shade, and cage.
The grand prize winner will be announced the week of September 9th and the prize package includes:
1) A Bulbrite sponsored co-branded email broadcast reaching 14,000+ lighting professionals (over $1,500 value)
2) A $250 coupon for Bulbrite Nostalgic Collection Bulbs
3) A special “Signature Showroom” profile on a dedicated Bulbrite Nostalgic microsite
4) Full reimbursement for all display expenses
“We saw an opportunity with the new Nostalgic Fixture Collection to educate showrooms on the value of merchandising bulbs with fixtures to make a positive impact on bulb sales,” says Cathy Choi, President of Bulbrite. “This contest is a creative approach to a practice we hope many showrooms are already using. Just like toys are never sold without batteries, lighting fixtures should never be sold without light bulbs. Whether the upsell is a unique Nostalgic bulb — as it is in this case — or an energy-efficient LED alternative, consumers need to see them in application or they’ll never be aware of the limitless options available,” she explains.
Be sure to visit www.facebook.com/Bulbrite starting on September 2nd to view participant entries and to cast your vote for your favorite Bulbrite Nostalgic Fixture Collection display!