New York City-based Estee Lauder Companies and Philips, headquartered in The Netherlands, have launched an international alliance as part of The Estee Lauder Companies’ Breast Cancer Awareness (BCA) Campaign. Prominent landmarks will be illuminated using Philips’ LED technology to raise awareness about the importance of breast health and early detection to millions worldwide. These landmarks, along with numerous others that will be lit pink worldwide, join together as part of The Breast Cancer Awareness Campaign’s Global Landmark Illuminations Initiative and stand as symbols of hope and empowerment, encouraging all to “Connect. Communicate. Conquer. For a Future Free of Breast Cancer.”
Philips was considered to be a natural fit for The BCA Campaign’s Global Landmark Illuminations Initiative. By drawing on its expertise, Philips is using the power and versatility of LED to illuminate landmarks across the globe in an energy-efficient way. Including the landmarks that will be lit by Philips as a result of this partnership, approximately 200 prominent landmarks around the world will shine a pink light as beacons of hope.
Evelyn H. Lauder, senior corporate vice president of The Estee Lauder Companies, states, “We are thrilled to be partnering with Philips on The BCA Campaign’s Global Landmark Illuminations Initiative, shining bright pink lights on landmarks worldwide utilizing their innovative LED technology. This initiative has grown exponentially over the past 12 years and our hope is for these landmarks to remind millions to get an annual mammogram, if 40 years or older, and to communicate the lifesaving message about the importance of breast health and early detection for a future free of breast cancer.”
“We are very proud to partner with The Estee Lauder Companies’ Global Landmark Illumination Initiative and to promote Breast Cancer Awareness to people across the globe,” says Mark de Jong, general manager/Professional Luminaries, Philips Lighting. “Since our company’s inception 120 years ago, Philips Lighting has remained steadfast in creating innovative solutions to enhance the life and well-being of people all over the world. In October, we are joining the fight by doing what we do best: using the power of light to raise awareness and let people know that early detection of breast cancer can save lives.”
William Lauder, executive chairman of The Estee Lauder Companies, comments, “The Estee Lauder Companies and Philips share many of the same values, including reducing our impact on the environment and using innovation to drive our sustainability and philanthropic initiatives. This partnership will enable our breast health awareness message to reach many more millions of women and men worldwide, and the use of LED lighting solutions underscores our commitment to sustainability and corporate responsibility in local markets.”
The BCA Campaign set the Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours” last October.
Following is a list of landmarks that will be illuminated by Philips as part of The BCA Campaign’s Global Landmark Illuminations Initiative:
In Belgium: RSCA Anderlecht Stadium, Brussels; Manneken Pis, Brussels; RTBF-VRT Tour, Brussels; Flagey Building, Brussels; RTBF Building, Liege
In Dubai: Intercontinental Hotel Festival City Crowne Plaza, Dubai Festival City
In France: Le Grand Palais, Paris
In Italy: Palazzo Marino, La Scala Square, Milan
In Japan : Yokohama Marine Tower
In The Netherlands: Philips headquarters, Amsterdam; Philips Lighting headquarters, Eindhoven
In Poland: Headquarters of Bank Citi Handlowy, Warsaw; City Stadium, Poznan Radio Tower, Gliwice
In the United Kingdom: Selfridges, Oxford Street, London; Jenners, Princes Street, Edinburgh, Scotland
In the United States: The Air Traffic Control Tower at John F. Kennedy International Airport, New York City; Philips Color Kinetics headquarters, Burlington, Mass.; Prudential Tower, Boston; Cira Centre, Philadelphia; Crystal Bridge Tropical Conservatory, Myriad Gardens, Oklahoma City;Hard Rock Hotel & Casino, Las Vegas; Pylons at Los Angeles International Airport, Los Angeles; Con Edison’s corporate headquarters, New York City; Trump International Hotel & Tower, Chicago; City of Long Beach/Long Beach Convention Center, Long Beach, California