enLIGHTenment – The Lighting Industry Trade Publication

Category - Showroom Lighting Tips and Tricks

Showroom Lighting Tips and Tricks: Retail display advice and lighting showroom how tos

Lighting Showrooms of the Future-style

Showroom of the Future

These retailers find that investment in bricks and mortar can turn showroomers into buyers.  By Susan Grisham A funny thing happened during the Recession: consumers hunkered down and...

Marketing to Millennials

How to Market to Millennials

A recent study reveals the habits, wants, and needs of this vital consumer group. In contrast to their reputation as a lazy, entitled generation, U.S. Millennials are actively engaged in...

uvenile Lighting Products featuring Quoizel Philips Kidsplace, Meyda Lighting, Kichler

5 Tips For Juvenile Lighting

Juvenile Lighting Product Review What Consumers Want “When it comes to little girls’ bedrooms, people are looking for Shabby Chic-like petite chandeliers with colored crystals,”...