In Memory of Doug Miller

The lighting industry lost a bright star in November when Doug Miller of Colonial Electric/Bright Light Design Center (with stores in Maryland, Delaware, Pennsylvania, and New Jersey) unexpectedly passed away.    A native of Pennsylvania, Doug Miller entered the lighting industry in 1987 when he was hired as a buyer for All-Phase Electric Inc. in […]

Lighting Showroom Seasonal Displays

Seasonal Display Ideas For The Holidays

Even in warm climates, certain looks instantly translate to mean “The Holidays Are Coming.” Last month’s Las Vegas Market had many new sources dedicated to the category and offering retail inspiration.   Go Snow White   Deck the Walls Re-Evaluate Merchandise    


How to Boost Holiday Sales

These savvy retailers share their secrets for bringing the bling that makes cash registers ring.  By Susan Grisham Don’t look now, but the holiday season is around the corner. The last quarter of the year is often the busiest for a lighting showroom as consumers spruce up their homes in anticipation of entertaining family and […]

Residential Lighting Showroom Seasonal Display Ideas

How To Light A Backyard With LED Lighting

Outdoor kitchens are fast-becoming the most desired new “room” in the home.  Backyard patios have undergone a 21st century transformation with dramatic new designs in weather-resistant furnishings, gourmet appliances, TVs and stereos, plus mood-enhancing LED lighting. When it comes to outfitting these entertainment areas, homeowners are sparing no expense – purchasing stainless steel barbecues and […]


Residential Showroom Lighting Seasonal Displays: August = Hot Ideas!

When the mercury rises, it’s hard to entice consumers to leave the cool comfort of home – unless you really make it worth their while. Nothing generates a crowd like a major sale. Merchandising guru Denis Caldora offers several promotions that will work.    Bring Out the Dogs Leave Fido at home; I’m thinking about […]

Residential Lighting Made In the USA

Seasonal Display: How to Create a Made in America Section

Seasonal Display There is a lot of patriotism among consumers lately. Merchandising master Denis Caldora explains why forming a special area in your showroom is important. Many Americans are concerned about the unemployment rate and are distressed that so many jobs have gone overseas. I say, let’s keep our money in America and make an effort […]

Retail Lighting Seasonal Display

Seasonal Displays: What to do After Market

This is the third installment in a three-part series by merchandising & sales expert Denis Caldora centered around the Dallas Market.  • Review Your Market Purchases If you have been reading my past two articles, then you will have already photographed your displays before you left for January Market, brought your binder of photos with […]

enLightenment Lighting Showroom Contest

Seasonal Display Winners: Showroom Switch-Up

The winner of enLIGHTenment Magazine’s Merchandising Makeover Contest undergoes a transformation under the direction of merchandising expert Denis Caldora. When Laura Essenberg – manager of The Lighting Corner’s Grand Haven, Michigan store – entered the Merchandising Makeover contest, she was seeking advice on how to declutter the overall space. “We were bored with the way […]

How to Shop the Dalas Market Center

How to Shop the Dallas Market

Merchandising and sales expert Denis Caldora provides tips on how to make smart buying decisions at market.   Do Your Homework Before you leave for the Dallas Market, take a look through recent editions of the Home section of your local metropolitan newspaper to observe the furniture trends in your area.  Then go online to […]

Residential Lighting Showrooms: Maximize Your Marketing Dollars

December Displays: How to Maximize Your Market Dollars

Before you go to the Dallas or Las Vegas Market, you need a shopping list. Denis Caldora explains How To Maximize Your Marketing Dollar. Make a List You need to know what you have on display, and what is in stock, so you can show complete styles that tell a story. In these hard times, […]