David Stark Arizona Lighting Representative

David Stark Is Very Serious About Helping His Customers

This Arizona lighting rep David Stark is very serious about helping his customers become more profitable. David Stark was born in Indiana, but lived all over the country as a child since his dad was in the Armed Forces. Not a fan of the peripatetic lifestyle that being in the military entails, Stark decided to […]

Carols Lighting

Carol’s Lighting Serving Humble, Texas

Carol’s Lighting has grown a lot since its 1980 opening in Humble, Texas – not only with the addition of another profitable store, but also earning two ARTS Awards for excellence. Practically since they first locked eyes as students in grammar school, Don and Carol Gressett have made a great team – even their parents […]

Butler Lighting serving High Point, North Carolina

Butler Lighting: Family Name, Business Creed

Although Butler is the family name behind a multi store lighting business, it also aptly describes the company’s creed With showrooms in the High Point, Greensboro, and Lewisville, N.C. area, Butler Lighting pretty much has this portion of the Piedmont Triad covered.  In fact, the High Point store – the largest of the trio at […]

Retail Spotlight - Light By Design

Retail Spotlight: Light By Design in San Antonio

Light by Design operates in a very different way than most showrooms. “We’re here to grant your design wishes,” states Vanessa Turney, co-owner of the 2010 and 2011 ARTS Award-winning Light by Design showroom in San Antonio, Texas.   “This is a studio that makes lighting personal,” she adds.  How the team at Light by Design […]

French Quarter Lighting: New Orleans Style Deep in Housten, TX

French Market Lighting: New Orleans Style Deep in Houston

 The Cajun expression “Laissez Les Bon Temps Rouler!”  (Let the good times roll) evokes the fun and freshness that French Market Lighting has brought to the Houston area. Mention New Orleans to most anyone and among the first things that come to mind are the audacious cuisine, the free-spirited culture, authentic jazz, and the rich […]

Lighting Retail Displays for Children

Why Create A Children’s Lighting Section in Your Store?

3  Reasons to Create a Children’s Section in Your Store Almost everyone has children in their lives Whether your customers are parents, grandparents, aunts, or uncles, everyone knows someone who has children – and those kids are the most important people in their lives. This is a category that’s been neglected by lighting showrooms. We […]

Ricci Sales Agency constructs their own showroom transformations.

Ricci Sales Agency Transforms a Showroom Wall

The Ricci Sales Agency takes on all of the construction details needed when putting up drywall and creating new wall displays for their clients. Steve Ricci has a woodshop in his garage where he’ll personally cut the wood necessary for the trimwork and the mounting boards. His crew spends all day at the retail showroom […]


100-Watt Light Bulb: Saying Goodbye to the Departed

The “passing” of the 100-watt incandescent bulb inspired a Virginia showroom to educate the public on energy-saving alternatives. “We don’t accept obituaries for dogs, cats, horses, or light bulbs,” the editor of the Obituary section for the local newspaper told Stephen Levet of Atlantic Electric Supply in Richmond, Virginia.  Levet had called to place an […]

enLightenment Residential Lighting reports on Ricci Lighting Sales

Ricci Sales: Transforming Lighting Sales

Steve Ricci’s background in consumer products helps set Ricci Sales apart from the pack. Steve Ricci didn’t get his start in the industry in the typical fashion. The business he grew up in wasn’t lighting, but consumer products.  “That was the language in our home over the dining room table,” Ricci says of his father’s […]

enLIGHTenment Home Lighting reports Keidel Supply Debuts Showroom With New Focus on Lighting

Keidel Supply Debuts Showroom With New Focus On Lighting

Keidel Supply – a plumbing, cabinetry, lighting distributor – opened a new 15,000-sq.-ft. showroom in Paddock Hills, Cincinnati, OH “It’s no secret that the Cincinnati building products industry has been very turbulent the past few years,” says Keidel CEO Mike Barton. “During these times of uncertainty, Keidel has seized the opportunity to upgrade facilities, increase […]