Lighting Retail Displays for Children

Why Create A Children’s Lighting Section in Your Store?

3  Reasons to Create a Children’s Section in Your Store Almost everyone has children in their lives Whether your customers are parents, grandparents, aunts, or uncles, everyone knows someone who has children – and those kids are the most important people in their lives. This is a category that’s been neglected by lighting showrooms. We […]

Ricci Sales Agency constructs their own showroom transformations.

Ricci Sales Agency Transforms a Showroom Wall

The Ricci Sales Agency takes on all of the construction details needed when putting up drywall and creating new wall displays for their clients. Steve Ricci has a woodshop in his garage where he’ll personally cut the wood necessary for the trimwork and the mounting boards. His crew spends all day at the retail showroom […]

Lighting Retailers Improve Your Outdoor Lighting Presentation

5 Steps to Improve Your Outdoor Lighting Section

Denis Caldora, merchandising and sales expert, explains how to quickly maximize your presentation and increase your bottom line. 1.  Make categories. A common problem I see in showrooms is that it’s hard for customers to get a sense of style when there are so many products that look alike all gathered in one place. Narrow […]


100-Watt Light Bulb: Saying Goodbye to the Departed

The “passing” of the 100-watt incandescent bulb inspired a Virginia showroom to educate the public on energy-saving alternatives. “We don’t accept obituaries for dogs, cats, horses, or light bulbs,” the editor of the Obituary section for the local newspaper told Stephen Levet of Atlantic Electric Supply in Richmond, Virginia.  Levet had called to place an […]

enLightenment Residential Lighting reports on Ricci Lighting Sales

Ricci Sales: Transforming Lighting Sales

Steve Ricci’s background in consumer products helps set Ricci Sales apart from the pack. Steve Ricci didn’t get his start in the industry in the typical fashion. The business he grew up in wasn’t lighting, but consumer products.  “That was the language in our home over the dining room table,” Ricci says of his father’s […]

enLIGHTenment Home Lighting reports Keidel Supply Debuts Showroom With New Focus on Lighting

Keidel Supply Debuts Showroom With New Focus On Lighting

Keidel Supply – a plumbing, cabinetry, lighting distributor – opened a new 15,000-sq.-ft. showroom in Paddock Hills, Cincinnati, OH “It’s no secret that the Cincinnati building products industry has been very turbulent the past few years,” says Keidel CEO Mike Barton. “During these times of uncertainty, Keidel has seized the opportunity to upgrade facilities, increase […]

Restoration Lighting Gallery Bonus Feature

Restoration Lighting Gallery: A Look Inside

A Peek Inside Restoration Lighting Gallery of Hartford, Connecticut Restoration Lighting Gallery, housed in a former bank across the street from sister retailer Connecticut Lighting Center in Hartford, Ct., has blossomed into a destination store in its own right. At the helm is Mark Okun, who has an extensive background in furniture and lighting and […]

enlightenment magazine home lighting reports on lighting rep firm GGL

Casey Fitzpatrick Penry: At the Helm of GCL

With experience at several high-profile lighting showrooms, Casey Fitzpatrick Penry is now at the helm of very distinctive rep firm. Q. What’s your background? A.  I’m from Omaha, Nebraska and majored in international business at University of Nebraska – Lincoln (UNL) before heading to Chicago in my early 20s to study interior design at Harrington […]

Connecticut Lighting

Connecticut Lighting Center: Embracing Change

The very thing that unnerves most  lighting retailers spurs on David Director of Connecticut Lighting Centers. “Every day brings a new challenge. That is what’s cool about the lighting business; it’s always changing,” says the second-generation owner of Connecticut Lighting Centers, which has a main showroom celebrating its 40th anniversary in Hartford, another store in […]

Denis Caldora

Want Denis Caldora to Help Your Store This Year?

Want Denis Caldora to Help Your Store This Year? Caldora Lighting Design Services is now available to all lighting retailers, regardless of the lines carried by the store.  Denis Caldora and his team offer an array of services from providing assistance in designing layouts for both new and existing lighting showrooms (including a complete set […]