Lighting Reps and Weathering the Storm

How Lighting Reps Are Weathering the Storm

A continuation of last month’s report, more independent sales reps reveal how the economy has affected their operations. I want to thank you all for your many positive comments on the present day position of our reps’ lot in lighting.  The drama of the unfolding changes in our country, our world, our lives, and our […]

Michael Wintersteller

Rep Report: Michael Wintersteller

Michael Wintersteller made a bold choice during the Recession by launching his own rep agency. Like many in the industry, Michael Wintersteller grew up surrounded by lighting; his mother, Linda, has worked for Kichler for the past 48 years. Although his mom always enjoyed her job, Wintersteller didn’t imagine that lighting would become his career […]


Decorative Hardware: The Next Frontier for Lighting Showrooms

Lighting showrooms looking to expand their merchandise mix find decorative handles, locks, and pulls offer a natural synergy.

Govt Opportunities for Lighting Showrooms

Govt. Regulations & Opportunities for Residential Lighting Showrooms

Government Regulations & Opportunities for Retail Lighting Showrooms All of the rapid, large-scale changes in lighting regulations and available technologies create the following business opportunities for lighting showrooms: Consumers are already facing an unprecedented level of confusion about the new technologies available and are having a legitimately difficult time finding good replacement options for legacy […]

2013 Government Regulations

2013 Government Regulations Affecting the showroom & decorative lighting industries

A look at changes in government regulations and legislation that will affect lighting manufacturers, lighting showrooms & the decorative lighting industries By David Shiller and Terry McGowan, FIES, LC It is the end of 2012, and you are likely engaged in business planning for the coming year.  Now is a good time to consider what […]

Energy Star Showroom Tips

Showroom Tips for Highlighting Energy Awareness

By Taylor Jantz-Sell, Energy Star Lighting Program Manager Today, there are four billion light bulb sockets in the U.S., and more than three billion of them still use the standard incandescent technology that was created over 125 years ago. With new legislation and rapid advancements in technology, the available lighting options have changed so fast […]

Marketing to Millennials

How to Market to Millennials

A recent study reveals the habits, wants, and needs of this vital consumer group. In contrast to their reputation as a lazy, entitled generation, U.S. Millennials are actively engaged in consuming and influencing – and their habits are distinct from those of earlier generations in several important ways, according to a recent survey of 4,000 […]

David May1

Rep Report: David May

David May has taken a unique path in the lighting industry: working for a major manufacturer, then managing two ARTS Award-winning lighting showrooms, and now a turn as a factory rep. Growing up on a farm in Iowa, David May was used to working hard.  “I was always interested in having money so I could […]

Defero Digital Marketing Agency Eric Snelz

Digital Marketing Overview With Eric Snelz

Eric Snelz of top digital marketing agency Defero to share his wisdom with the lighting industry enLIGHTenment Magazine: Describe what makes your agency different? Eric Snelz:  Our CEO, Eric Brandt, often states that Defero is the “coffee shop” at the intersection of Marketing, Technology & Advertising. He has even coined the word MarTech™ (a combination […]

Residential Lighting-StudioLux

Residential Lighting By StudioLux

The lighting design team devised skylight and heater assemblies, mounting IO Line .75 high-output LED striplights above frosted glass panels, eliminating any visible sources. IO medium-output LED strips provide indirect light above kitchen cabinets and within the range hood while 2700K LED light panels provide undercabinet lighting.