enLIGHTenment news

A Boost in Builder Business: Selling the Home Builder

The year 2013 showed positive signs in new home construction as well as existing home sales — a trend that is expected to increase in 2014.  While real estate sales in most major metropolitan cities never reached the lows that other areas in the country did, even the states that were hardest hit (i.e. Arizona, […]

Energy Partnering With Utilities Style

Making the Most of Utility Programs

 Informing customers about any state or local monetary incentives to make more energy-efficient lighting choices could be a win-win opportunity for your store.    Next month, Daylight Savings Time ends and there is more darkness than light in our 24-hour days. This inevitable occurrence is the ideal time to advertise your showroom’s expertise on the […]


Electricians Can be Your Best Advocate

Where once there might have been a rivalry for business, today there are more mutually beneficial partnerships.  If a lighting store has talented lighting designers on staff, a good electrician can become a savvy business partner. According to business consultant Allen Ray of Allen Ray Associates in the Dallas-Fort Worth area, showrooms that seek out […]

Residential Lighting Reps

The Changing Role of Lighting Reps

Nothing is business as usual anymore in retail, manufacturing, OR repping. We asked some long-time lighting reps how their operations – plus customers’ and factories’ expectations – have changed. Brett Blizzard  From Retail to Rep “I’m a filament baby. My parents owned Coastal Lighting in Wilmington, N.C. and I grew up in the lighting showroom […]

Lighting Reps and Weathering the Storm

How Lighting Reps Are Weathering the Storm

A continuation of last month’s report, more independent sales reps reveal how the economy has affected their operations. I want to thank you all for your many positive comments on the present day position of our reps’ lot in lighting.  The drama of the unfolding changes in our country, our world, our lives, and our […]

Michael Wintersteller

Rep Report: Michael Wintersteller

Michael Wintersteller made a bold choice during the Recession by launching his own rep agency. Like many in the industry, Michael Wintersteller grew up surrounded by lighting; his mother, Linda, has worked for Kichler for the past 48 years. Although his mom always enjoyed her job, Wintersteller didn’t imagine that lighting would become his career […]

Govt Opportunities for Lighting Showrooms

Govt. Regulations & Opportunities for Residential Lighting Showrooms

Government Regulations & Opportunities for Retail Lighting Showrooms All of the rapid, large-scale changes in lighting regulations and available technologies create the following business opportunities for lighting showrooms: Consumers are already facing an unprecedented level of confusion about the new technologies available and are having a legitimately difficult time finding good replacement options for legacy […]

2013 Government Regulations

2013 Government Regulations Affecting the showroom & decorative lighting industries

A look at changes in government regulations and legislation that will affect lighting manufacturers, lighting showrooms & the decorative lighting industries By David Shiller and Terry McGowan, FIES, LC It is the end of 2012, and you are likely engaged in business planning for the coming year.  Now is a good time to consider what […]

David May1

Rep Report: David May

David May has taken a unique path in the lighting industry: working for a major manufacturer, then managing two ARTS Award-winning lighting showrooms, and now a turn as a factory rep. Growing up on a farm in Iowa, David May was used to working hard.  “I was always interested in having money so I could […]

Residential Lighting: Home Remodeling Market Is Losing Steam

Home Remodeling Market Losing Steam: NAHB

After record highs, new report shows the remodeling sector  has slowed in 2012. Multi-Family Housing Outlook NHMC Survey Points To Continued Growth Statistics Point to Housing Growth in 80 Cities According to the National Association of Home Builders (NAHB), the second quarter results of the Remodeling Market Index (RMI) slipped under pressure from a softening […]