Alan-Colker

Alan Colker Hosts Lighting Designer Joseph Rey‐Barreau

Virginia sales rep Alan Colker hosts his 33rd seminar with architect/lighting designer Joseph Rey‐Barreau.   For the past 17 years, lighting rep Alan Colker of Alco Lighting Sales, Inc. has hired Joseph Rey‐Barreau, AIA, IES, associate professor of the College of Design at University of Kentucky and consulting director of education for the American Lighting […]

enLightenment Residential Lighting: Spec Sales

Special Opportunity: Specification Salesperson

Hiring a specification salesperson can boost a retailer’s bottom line – if it’s done right. Here’s what you need to know.    By Susan Grisham For lighting showrooms looking to expand or diversify their business, specification sales may be the answer. Handling this segment requires a commitment of manpower and resources, but the positives outweigh […]

Caroline Saggiono of Capitol Lighting

Spot Light On Caroline Saggiomo

For more than 36 of her 89 years, this lighting veteran has been cheerfully helping consumers at Capitol Lighting.   “I was in my 50s when I started part-time with Capitol Lighting in the Woodbridge Center location,” she recalls. Her prime motivation was to do something interesting after raising her family. Saggiomo was on the […]

Lighting Showrooms

Lighting Showrooms: 6 Ways to Get More ROI for Your Marketing Dollars

 Consultant David Gordon offers creative ways to maximize opportunities that retailers might not have realized.   Think About Seasonal Occasions For example, October is Fire Prevention Month and November starts Daylight Savings Time — both are timely for running promotions on light sources and controls.  The autumn months are perfect for advertising that taps into […]

Gen-Y-style

Why You Need Gen Y

Research shows Gen Y outnumbers Baby Boomers and Gen X – not only does this affect your store’s hiring choices, but the demographic of your end-consumer.   By Susan Grisham   They aren’t the wealthiest demographic, thanks to the staggering amount of debt they have amassed at a young age, but they are about to […]

Designer Stephen Blackman launches his first-ever OLED product line

For Stephen Blackman, Blackjack Is a Sure Bet

Award-winning product designer Stephen Blackman launches his first-ever product line featuring OLED technology.  enLIGHTenment Magazine: You have been creating sophisticated designs for lighting manufacturers for decades. What appeals to you most about emerging technology? Stephen Blackman: I like to work with the technology of the light source. That approach is more complicated than what some […]

Lighting One - Lighting Buying Groups

Buying Groups: Strength in Numbers

In a tight economy, many distributors find joining a marketing group to be beneficial to their bottom line.   Lighting One, which is part of CCA Global Partners – one of the largest privately held companies in the U.S. with 12 distinct businesses, 2,700+ locations, and aggregated annual sales in the billions of dollars – […]

Cutting Edge Casting

Cutting Edge Casting: On the Cutting Edge

Diversification is the key to this New Jersey-based OEM business that services the lighting industry and is bringing back the Stiffel brand. It wasn’t all that long ago that lighting components as well as finished lamps, chandeliers, and furniture were made domestically.  There were enough companies that a group of U.S.-made suppliers even had their […]

Lighting One Buying Group

Lighting One Continues to Move Forward in Full Force

Following 2012 with $380,000 distributed to members in growth incentives, reduced fees, and rebate checks, this year just may be this group’s strongest yet. Greg Garofalo LeAnn Day  If you are in the lighting industry, chances are good that you’ve heard about the largest cooperative network of independent lighting retailers known as Lighting One, whose […]

YoungHivo

Hivo Van Teal: Living the American Dream

After fleeing Havana as a young man, Hivo Van Teal was able to unleash his artistic sensibilities and launch an award-winning lighting and accessories company.     As a young boy in Cuba, Hivo G. Van Teal grew up yearning to be an architect. “Unfortunately, the Cuban Communist revolution in 1959 took over and destroyed […]