enLIGHTenment – The Lighting Industry Trade Publication

Category - Inside Lighting-Lighting Technology

Lighting Technology information and Residential lighting information

Mark-Okun-enlightenment

It’s Not Just What You Say

In the world of Sales, many things speak louder than words. The non-verbal aspects of your customer interactions accentuate what you say, how you are perceived, and set the foundation for...

Mark-Okun-enlightenment

Are You Still On Track?

Way back in December or January, you set your business – and personal – goals for the year, but have you been keeping tabs on your efforts and progress? y this time of the year most...

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Building an Alliance

Tips for negotiating mutually beneficial relationships between vendors, showrooms, and manufacturers’ representatives.  he relationship between lighting showrooms and their cadre of...

Mark-Okun-enlightenment

Evaluating Your Service

Every aspect of the way we interact with customers is changing, and customer service is yet another example.  Customer service today has expanded from being the helpful person on the end...

HKS Miami Hospitality Studio-Lighting Cuba

Courting Cuba

With the embargo lifted between the U.S. and Cuba, there is tremendous growth potential for the hospitality market in the island country.

Lighting-Showroom-Training-Mark-Okun

The Art of Building Rapport

In retail today, connecting with the customer on a personal level is more important than ever. omewhere in the midst of every sales model, you will find the topic of building rapport with...