Author and Trading Spaces Star Promotes Lighting & ALA Showrooms

Designer Laurie Smith Featured In New ALA Video Series

A new series of videos about lighting features well-known designer Laurie Smith. The videos encourage consumers to think of lighting as an important design element, and promote ALA-member showrooms as the premier source for lighting products and expertise. How can YOU use the videos to build YOUR business? Create your own customer e-newsletter with a link to the […]

American Lighting Association

American Lighting Assoc. Lighting Videos Target Consumers

American Lighting Association launches a series of lighting videos for consumers. As part of its Bi-National Advertising and Public Relations programs, the American Lighting Association (ALA) has released a new video series that encourages consumers to think of lighting as an important design element.  The five videos – which were shot during the Dallas International […]

enLightenment Home Lighting Reports On: EISA 2007

ALA Explains Last-Minute Rider That Impacts EISA

enLIGHTenment magazine is a proud member of the American Lighting Association In late December, the U.S. House passed a last-minute rider that was attached to the omnibus government spending bill, which impacts the Energy Independence and Security Act of 2007 (EISA), set to begin Jan. 1. “Many of you have asked if this makes EISA […]

American Lighting Assoc John Arnold

Why You Need a Web Presence

Author and popular American Lighting Association seminar speaker, John Arnold, urges retailers not to ignore the Internet. In the free Webinar “Web Marketing Strategy” hosted by John Arnold and sponsored by the American Lighting Association (ALA), the Web and social media strategist advises even those retailers who do not intend to sell online to establish […]

American Lighting Association 2011 Conference, The Breakers, Palm Beach, FL

Bring It to The Breakers: ALA Goes to Palm Beach, Fla

Join your fellow lighting industry members in brainstorming solutions to combat the business problems of today and tomorrow together. With the theme “Ride the Wave to Success,” the 2011 ALA Conference promises to deliver innovative tools, proven techniques, and incomparable networking opportunities to its membership.