A new series of videos about lighting features well-known designer Laurie Smith. The videos encourage consumers to think of lighting as an important design element, and promote ALA-member showrooms as the premier source for lighting products and expertise. How can YOU use the videos to build YOUR business? Create your own customer e-newsletter with a link to the […]
American Lighting Association launches a series of lighting videos for consumers. As part of its Bi-National Advertising and Public Relations programs, the American Lighting Association (ALA) has released a new video series that encourages consumers to think of lighting as an important design element. The five videos – which were shot during the Dallas International […]
enLIGHTenment magazine is a proud member of the American Lighting Association In late December, the U.S. House passed a last-minute rider that was attached to the omnibus government spending bill, which impacts the Energy Independence and Security Act of 2007 (EISA), set to begin Jan. 1. “Many of you have asked if this makes EISA […]
Author and popular American Lighting Association seminar speaker, John Arnold, urges retailers not to ignore the Internet. In the free Webinar “Web Marketing Strategy” hosted by John Arnold and sponsored by the American Lighting Association (ALA), the Web and social media strategist advises even those retailers who do not intend to sell online to establish […]
Join your fellow lighting industry members in brainstorming solutions to combat the business problems of today and tomorrow together. With the theme “Ride the Wave to Success,” the 2011 ALA Conference promises to deliver innovative tools, proven techniques, and incomparable networking opportunities to its membership.