ALA Appoints Justin Neumann as Vice President of Government Affairs

The American Lighting Association (ALA), headquartered in Dallas, has hired Justin E. Neumann as VP/Government Affairs. He is currently the Director/Government Relations with the National Electrical Manufacturers Association (NEMA) and a graduate of Brigham Young University, earning a bachelor’s degree in Political Science. Neumann has gained significant experience with lighting issues from his work at […]


American Lighting Association Appoints Eric Jacobson President

The American Lighting Association’s (ALA) Board of Governors voted unanimously to name Eric Jacobson as its new President, following the retirement of Dick Upton in January 2015.  Jacobson has served as VP/Membership Development Services & Administration since coming on board as part of the “New ALA” in January 1994. After Upton’s retirement announcement during the […]

Lighting for Tomorrow

Lighting for Tomorrow 2013 Winners Announced

Lighting for Tomorrow 2013 Awards Announced!   The winners of the much-anticipated annual Lighting for Tomorrow competition were announced at the American Lighting Association (ALA) Conference in Lost Pines, Tx., and included both companies that are not widely known in the residential side of the lighting industry as well as those more familiar to distributors. […]

American Lighting Association Director of Conferences Beth Bentley

Beth Bentley Answers the Most Commonly Asked Questions About the ALA Conference

We sat down with Certified Meeting Professional (CMP) Beth Bentley, director/Conferences for the American Lighting Association (ALA) to learn the ins and outs of organizing the annual gathering. enLIGHTenment Magazine:  How and when do you decide where the conference will be? Beth Bentley:  We typically look three to four years ahead of where we’d like […]

Behind the American Lighting Association

American Lighting Association: Behind the Scenes

If you’re in the lighting business, you know what the ALA is, but  you probably don’t know half of what they do When the American Lighting Association (ALA) first came into being nearly 20 years ago, the industry was a lot simpler. The incandescent was the primary residential light source and spiral compact fluorescents were […]

enlightenment home lighting magazine: American Lighting Association

American Lighting Association Holds Meetings in Washington, DC

American Lighting Association: Last week, a delegation of American Lighting Association (ALA) members traveled to the nation’s capital to sit down with 11 members of Congress, the EPA, and the Alliance to Save Energy over a two-day period. The ALA representatives on this 2012 mission were: Board of Governors Chair, Tony Davidson; Government Affairs Chair, […]

Author and Trading Spaces Star Promotes Lighting & ALA Showrooms

Designer Laurie Smith Featured In New ALA Video Series

A new series of videos about lighting features well-known designer Laurie Smith. The videos encourage consumers to think of lighting as an important design element, and promote ALA-member showrooms as the premier source for lighting products and expertise. How can YOU use the videos to build YOUR business? Create your own customer e-newsletter with a link to the […]

American Lighting Association

American Lighting Assoc. Lighting Videos Target Consumers

American Lighting Association launches a series of lighting videos for consumers. As part of its Bi-National Advertising and Public Relations programs, the American Lighting Association (ALA) has released a new video series that encourages consumers to think of lighting as an important design element.  The five videos – which were shot during the Dallas International […]

enLightenment Home Lighting Reports On: EISA 2007

ALA Explains Last-Minute Rider That Impacts EISA

enLIGHTenment magazine is a proud member of the American Lighting Association In late December, the U.S. House passed a last-minute rider that was attached to the omnibus government spending bill, which impacts the Energy Independence and Security Act of 2007 (EISA), set to begin Jan. 1. “Many of you have asked if this makes EISA […]

American Lighting Assoc John Arnold

Why You Need a Web Presence

Author and popular American Lighting Association seminar speaker, John Arnold, urges retailers not to ignore the Internet. In the free Webinar “Web Marketing Strategy” hosted by John Arnold and sponsored by the American Lighting Association (ALA), the Web and social media strategist advises even those retailers who do not intend to sell online to establish […]