Accessories Resource Team Unveils New Logo & Tag Line: Accessories Resource Team (ART™), the association for the decorative accessory segment of the home furnishings industry, announces the first stage of its re-branding process with a new logo and tag line, “A Creative Home Furnishings Network.”
During Spring 2011, a new marketing committee – including Robbin Wells, Dallas Market Center; Kellee Hollenback, Troy/CSL/Littman Brands; and Vanessa Turney, Light by Design – worked on concepts to freshen and modernize the association’s image. The rebranding process will progress in three stages: the first stage is introducing the new logo and tag line, using the acronym, “ART,” in place of spelling out its full legal name. The second stage is the relaunch of its Web site this fall with additional member features. The final stage is to incorporate the new look into all ART-sponsored programs and marketing over the next year.
“The new tag line ‘A Creative Home Furnishings Network’ is a true reflection of the association’s membership and our mission to foster design creativity,” explains Sharon Davis, ART Executive Director. “The new logo is modern and colorful, just like our members. The marketing team has done an amazing job translating those principals,” she notes.
The exclusive ART Card program will continue to use the old logo, but it will be phased out over the next year and replaced with the new logo.