Optimizing new technology that integrates the power of print, digital, and social media, Bravo Integrated Media delivers market-leading strategies to lighting retailers, manufacturers, and sales representatives in a manner that does not exist anywhere else. Unlike packaged programs available from companies outside of the industry, Bravo Integrated Media’s content and services are produced by lighting industry experts who are uniquely qualified to provide the critical insight, analysis, and connections needed by businesses seeking an advantage over their competition. Bravo Integrated Media’s editorial team is focused on lighting and design trends, upcoming legislation, breaking news, developing technology, proven sales techniques, and effective merchandising strategies that will give companies involved in specifying and selling lighting products an undeniable edge.
Linda Longo, Editorial Director for Bravo Integrated Media, leads the editorial team that provides relevant content for the company. An award-winning journalist with 25+ years of experience, she specializes in reporting on lighting, home décor, and interior design and is focused on helping industry professionals achieve maximum success and profitability.
Ace Rosenstein, President/Publisher of the company and fourth-generation lighting industry veteran, personally understands the specific challenges facing manufacturers, sales representatives, and retailers from his 20+ years of experience, where he’s partnered with lighting professionals on the frontlines of designing, producing, and selling lighting. He extends his lighting industry expertise and related marketing businesses to include publishing in a unique multi-faceted and multi-channel vehicle that aligns manufacturers, retailers, and design professionals with a fully immersive and integrated media platform that revolutionizes how the industry does business and interacts with customers.
Don Berry leads the company’s advertising sales programs as National Sales Manager, responsible for all publishing sales activities. Don began his career in publishing as a journalist and editor. He has held jobs ranging from creative director and circulation manager to advertising sales manager, associate publisher and publisher. From 1989 to 2000, Don worked for The McGraw-Hill Companies where he was the top salesman for Engineering News-Record (ENR) for 12 consecutive years and the #1 revenue producer for the entire 1700-employee construction division. Don received numerous awards for sales and marketing, notably McGraw-Hill’s highest recognition, a Corporate Achievement Award for marketing. He has held positions at other construction industry publications including: Senior Director of Sales, Construction.com; Western Sales Manager, Kitchen & Bath Design News (where he worked with Linda Longo, the editor of enLIGHTenment); and National Sales Manager, Cabinet Manufacturing & Fabricating. Originally from the Hoosier state of Indiana, Don is a veteran of the United States Marine Corps; a member of the Construction Writers Association and the Construction Financial Management Association; an alumnus of the Indiana University School of Journalism; and a lifetime member of the National Eagle Scout Association. Don also performs magic as “Doctor Mentallo.” If you meet Don at an industry event, ask him to show you a magic trick.
Steve Donohue brings a seasoned approach to the company as Regional Sales Manager. Steve was publisher of Architecture magazine at Billboard Publications where he initiated a major redesign and market repositioning, including the acquisition of Progressive Architecture. Steve began his 20-year career with The McGraw-Hill Companies as a salesperson for Electrical Wholesaling and Electrical Construction & Maintenance (EC&M). He rose through the ranks to become associate publisher of the construction weekly, Engineering News-Record (ENR) with overall responsibility for marketing, promotion and advertising sales. Steve was one of the first salespersons in the nation to utilize a computer to automate the advertising sales process, advising the McGraw-Hill Board of Directors on the future of computing in the construction market. Steve previously worked for two residential construction magazines, Kitchen & Bath Design News and Cabinet Manufacturing & Fabricating, where he began his long-term association with Don Berry. A native New Yorker, Steve holds degrees in Marketing and Marketing Research from the University of Tennessee.
Simone Tieber leads Bravo Integrated Media’s creative and production team as Creative Director. Simone’s an award-winning graphic design is seen in publications including Entrepreneur Magazine, AARP, The Washington Post, American Express Publishing, Disney Publishing, The Wall Street Journal, Doggie Aficionado magazine, Quince Girl magazine, Cisco Systems, On Wall Street magazine, New York Daily News, Florida Trend, St. Petersburg Times, SmartMoney magazine, GRAND magazine, BusinessWeek, Newsweek, among others.
Edward Frebowitz joins the lighting industry and Bravo Integrated Media as Social Media Director, incorporating his proven track record for creating engaged communities of professionals. Ed’s specialties include search engine optimization and marketing, social media strategy, website development, community building and management, with a strong focus on custom Facebook application development. He is committed to providing a highly optimized and effective strategy for lighting professionals to interact with their customers on multiple platforms.
Headquartered in Plymouth Meeting, PA, Bravo Integrated Media provides the lighting industry with relevant information and connections. Our solutions are tailored to the needs of our audience, which is why it takes so many forms – digital, print, and other events. For more information contact Bravo Integrated Media by phone at 800-774-9861, or email us at info@bravointegratedmedia.com.
