enLIGHTenment – The Lighting Industry Trade Publication
Zumtobel-Lighting-Opens-Office-in-Chile

Zumtobel Lighting Opens Office in Chile

umtobel Lighting, the Americas division of Austrian lighting manufacturer Zumtobel, has opened a new office in Santiago, Chile to support growth in Latin America. The Zumtobel office in Santiago has the ability to provide lighting solutions to the...

Shannon DeFreitas-Deep in Paint

Las Vegas Market Report: Summer 2015

It’s hard to believe that 10 years have passed since the inaugural Las Vegas Market took place. There were plenty of naysayers who doubted it would last – and there have been a few evolutions along the way – but this market seems to have found...

Glove Treat-Las Vegas Market Pavillion

Las Vegas Market: The Debut of Pavilions

Perhaps the most-talked-about event at the summer edition of the Las Vegas Market 2015 was what the show organizers called “the re-imagining” of the temporary exhibits as The Pavilions (i.e. the exterior tents located on the Las Vegas...

Mark Okun-Branding Strategy

How To Brand Your Sales Staff

One of the newest ways for salespeople to remain memorable to customers in this high-tech world involves branding themselves to be remembered by customers as “their friend in the lighting business,” encouraging repeat sales. By Mark Okun ike no...

Lighting Sales Rep Penny Burns

Penny Burns: Oklahoma Trailblazer

Long-time ALA member Penny Burns Klein, who was among the first women to create their own sales representative agencies, discusses the challenges she faced and advice for young reps starting out today. enLIGHTenment Mag: How did you get your start...

Ferguson Training Program

Associate Training The Ferguson Way

If you’re in the lighting business anywhere in the U.S. – including Hawaii and Alaska – you already know who Ferguson is. But do you know how they’ve become such formidable competition? Much of it comes down to their comprehensive training...

Targetti by Oblaney

TARGETTI USA Appoints O’Blaney Rinker...

TARGETTI USA has named O’Blaney Rinker Associates as a representative of both TARGETTI® and DuraLamp® lines for New York City and its surrounding metropolitan areas. “The NYC and New Jersey area is a primary specification influence for the...

LEDucation 10

LEDucation Seeks Speakers for 2016

LEDucation Seeks Speakers for 2016 For next year’s LEDucation marks the show’s 10th anniversary. We invite industry professionals to share their knowledge and experiences for LEDucation 10, held March 3rd and 4th 2016. LEDucation 10 will...